Some launches introduce a brand.
Some launches announce intent.

And then, rarely, there are launches that redefine the narrative of an entire region

The evening at ADOT by GNH, Gurugram - titled “Vrindavan: The Life Above Ordinary”- was firmly in the third category. It was not a conventional real estate event. It was a statement of custodianship, scale, culture, and long-term responsibility. With this single evening, KB Realty positioned itself as one of North India’s most serious upcoming real estate brands - anchored in legacy, but designed for the future.

Conceptualised, produced, and fabricated end-to-end by Sepia CoPRES, the event brought together policy, capital, culture, design, entertainment, and governance into one cohesive narrative - something rarely seen in Indian real estate launches.

The Moment of Arrival: Brand Launch by Visionary Leadership

The defining moment of the evening was the formal launch of the KB Realty brand by its visionary Chairman, Sunand Mittal, alongside Bollywood icon Jacqueline Fernandez.

The unveiling - executed through a meticulously choreographed play of light, sound, and visual storytelling - was not designed for spectacle alone. It was designed to communicate something deeper: that KB Realty is not entering Vrindavan as a transactional developer, but as a custodian of its legacy.

Sunand Mittal’s philosophy was evident throughout the evening: development must elevate, not dilute; architecture must respect context; and growth must coexist with spiritual identity. This belief became the backbone of every announcement that followed.

A City on the Cusp: The Vrindavan Vision Explained

A specially produced Corporate Presentation Audio-Visual (AV) - one of the evening’s most impactful segments - laid out the larger macro picture of Vrindavan and the Braj region.

The presentation detailed the ₹32,000 crore infrastructure and heritage development push by the Government of Uttar Pradesh, covering:

  • Temple corridors and heritage restoration
  • Urban infrastructure upgrades
  • Connectivity and tourism-led economic growth
  • Planned development under Braj-focused master plans

Against this backdrop, KB Realty announced a ₹3,000 crore investment roadmap planned to be brought into Vrindavan, positioning itself as a long-term institutional participant in the region’s transformation rather than a short-cycle opportunist.

The message was clear: Vrindavan is no longer a peripheral spiritual destination - it is emerging as a premium, institution-ready real estate market, and KB Realty intends to be at the center of this evolution.

Institutional Scale Confirmed: MoUs Signed Live on Stage

Backing vision with action, KB Realty executed two significant Joint Development Memorandums of Understanding live on stage - signaling immediate scale and execution capability.

  • An MoU with Hero Realty for a 50-acre integrated township
  • An MoU with ATS Group for a 45-acre township, with development targeted in the next financial year

These alliances mark a crucial shift for the Braj region - bringing nationally respected developers into structured, large-format developments under a unified vision.

The MoUs were facilitated by Rajesh Goyal, Founder Director of Sepia CoPRES, who articulated how governance, professional advisory, and brand-led thinking will define KB Realty’s execution model going forward.

RedBrik × KB Realty: One Ecosystem, One Market Vision

A pivotal announcement of the evening was KB Realty’s exclusive partnership with RedBrik for marketing, sales strategy, and channel alignment.

Speaking on stage, RedBrik Co-Founders Rajat Taxali and Vidur Gupta reframed Vrindavan not as a niche religious market, but as a premium, future-facing real estate destination - driven by infrastructure, demand depth, and long-term capital confidence.

They emphasized that RedBrik and KB Realty are not operating as parallel entities, but as one integrated ecosystem - designed to bring transparency, professionalism, and scale to Braj real estate.

Further reinforcing this outlook were Sidharth Khandelwal and Manuj Khandelwal, mentors to RedBrik and Advisors to KB Realty. Their guidance underlines a move toward a corporate, institution-led future for Indian real estate, especially in culturally sensitive regions like Vrindavan.

Designing with Reverence: Hafeez Contractor Joins the Vision

To ensure that growth does not compromise identity, KB Realty confirmed its collaboration with India’s most influential architect, Hafeez Contractor.

His role goes beyond design. It is about interpreting Vrindavan’s cultural grammar into contemporary architecture - ensuring that upcoming high-rise and township developments respect scale, skyline, and symbolism.

With Hafeez Contractor, RedBrik, and Sepia CoPRES working in tandem, KB Realty signaled that aesthetics, visual culture, branding, and architecture will be treated as strategic pillars - not afterthoughts.

A Celebration with Purpose

While the evening carried serious intent, it was also a celebration - executed with finesse and energy.

The show was hosted by Vikalp Mehta, whose engaging presence brought warmth and relatability, alongside accomplished anchor Sonali Gupta. Electrifying performances by Neha Kakkar and Jacqueline Fernandez kept the audience immersed, while a curated lucky draw segment added excitement without overshadowing the evening’s core narrative.

The grand unveiling of the KB Realty logo - designed as a theatrical crescendo - left the audience visibly moved, reinforcing recall and emotional connect.

Leadership, Legitimacy, and National Attention

The evening was further elevated by the presence of distinguished Chief Guests:

  • Mohan Lal Badoli, State Party President, BJP
  • Navjot Kaur Sidhu, Former MLA

Their presence underscored the growing national and policy-level attention on Vrindavan’s transformation and the seriousness of KB Realty’s intent.

More Than a Launch - A Line Drawn in the Sand

“Vrindavan: The Life Above Ordinary” was not an event designed for applause alone. It was designed to draw a line in the sand.

It declared that:

  • Vrindavan deserves institution-grade development
  • Culture and capital can coexist
  • Design, governance, and transparency matter
  • And that KB Realty is here for decades - not quarters

As KB Realty steps forward with RedBrik, Hafeez Contractor, and Sepia CoPRES as its strategic partners, one thing is clear: this was not just the launch of a brand - it was the announcement of a new real estate philosophy for Braj and beyond.

In every sense, this had never happened before - and it sets the benchmark for everything that follows.